Positioning &
proposition
Make it easier for the right customers to understand your value and choose your business.
- Ideal customers & market focus
- Value proposition & messaging
- Brand direction & sales narrative
Commercial marketing leadership
Good businesses deserve better marketing.
I help founders and leadership teams sharpen their positioning, generate demand, and build marketing that supports sales and growth. I also help teams choose and use AI tools for websites, creative work, and everyday marketing workflows.
B2B technology & specialist services · UK & international
Experience built across
Egencia
What I do
Clarity. Demand.
Leadership.
Three connected areas of support, shaped around your business goals and the marketing capability you already have.
Positioning &
Go-to-market &
demand generation
Turn commercial goals into a focused marketing plan that generates demand and supports sales.
- Marketing strategy & priorities
- Campaigns, content & channels
- Sales alignment & measurement
Marketing leadership &
team development
Bring experienced direction to your team, agencies, and activity, with clear ownership of what happens next.
- Ongoing marketing leadership
- Team development & practical AI adoption
- Agency oversight & budget priorities
Who I help
You've built a good business.
Let's help marketing catch up.
I work with founders, owners, and leadership teams of established and growing B2B businesses, particularly in technology, software, and specialist services, with experience in media and M&A advisory.
Your offer is stronger than your story.
You need clearer positioning and messaging that reflect what makes your business valuable.
Activity isn't translating into enough pipeline.
You want a more focused plan and confidence that your marketing investment supports sales.
Your team needs experienced direction.
You have people and partners in place, but need someone to set priorities and lead the work.
You're preparing for the next stage.
Growth, a new market or a leadership gap calls for stronger marketing capability.
Why work with me
Commercial experience.
Built from the ground up.
From winning and retaining customers to leading international marketing teams and building a business of my own. Each stage shapes how I work with yours.
Sales &
customer growth
New business, account growth, and retention at Virgin Media, Cable & Wireless, Comstor, and Evalueserve.
Egencia /
Expedia Group
Led EMEA marketing across 12 markets, managing teams and agencies in close partnership with sales.
TechInformed
Built marketing and customer success, recruited an eight-person team, and helped grow readership to 1M+ within 12 months.
Boost
Working directly with B2B founders and leadership teams, while helping experienced professionals build independent businesses.
How I use AI at Boost. I use ChatGPT, Claude, and Gemini for research and messaging, ChatGPT Sites to build and host websites, and HeyGen to produce video. I connect Canva and Monday.com to ChatGPT for design and workflow management, and use Wispr Flow to turn spoken ideas into drafts.
Tools I use in practice
ChatGPT
Claude
Gemini
Canva
Selected client work
Strategy into practice.
Positioning and fundraising communications for CloudSeals. Website and content for Ryan Capital Partners. Messaging and marketing support for Suada.
How we can work together
Experienced leadership.
A commitment that fits.
Ongoing support is the starting point. Focused projects and interim cover are also available when that's what your business needs.
Ongoing marketing leadership
Regular involvement with your leadership team, marketers, and partners. I help set direction, prioritise investment, and keep delivery connected to commercial goals.
Focused advisory & projects
A defined piece of work: review your marketing, sharpen your proposition, develop a go-to-market plan, or support a new market launch. If you’re exploring AI, we can start with one workflow, test it, and put it into use with your team.
Interim & contract leadership
Experienced cover during a leadership gap or period of change, taking ownership of the marketing function and supporting the team.
Let's talk
Your business is established.
Let's help it go further.
Good businesses deserve better marketing. If yours is ready for a new direction or stronger growth, let's talk.